Storefronts & Websites
Storefronts & Websites
A storefront in ZingaShop is a website you sell from. Each storefront has its own domain, its own default currency, locale and country, its own customer login, and its own look and content. You can run several storefronts from a single ZingaShop account, all sharing one product catalog, inventory and customer base.
What defines a storefront
When you create a storefront you set:
| Setting | What it controls |
|---|---|
| Name and slug | The storefront's internal name and identifier |
| Default locale | The primary language (for example en) |
| Default currency | The primary selling currency (for example USD, INR) |
| Default country | The default ship-to / tax country |
| Timezone | Used for scheduling, reporting and order timestamps |
| Tax-inclusive pricing | Whether displayed prices already include tax |
| Price rounding | How converted/derived prices are rounded for display |
| Status | Whether the storefront is active |
You also set branding and contact details: a logo and favicon, contact email and phone, an optional WhatsApp number, and social profile links that appear in the storefront footer.
Domains
Each storefront maps to one or more domains (hostnames). You can:
- Add multiple hostnames to the same storefront.
- Mark one as the primary domain.
- Serve over HTTPS.
- Point one hostname at another as a redirect.
This lets you attach a custom domain and keep alternates working.
Going live and previewing
A storefront has a live switch. While it is off, public visitors see a "coming soon" page, but you can preview the real storefront privately using a preview link, so you can build and check everything before launch. Storefronts also have a mode setting: production storefronts are served through the performance cache; development storefronts bypass it so your edits appear on the very next request.
Currencies and languages
Beyond its defaults, a storefront can enable additional currencies and languages:
- Currencies — enable each currency you want to sell in, mark one as default, and optionally set a display format and an FX markup. Prices are resolved from currency-matching price lists (see the Pricing & Price Lists chapter).
- Languages — enable each locale, mark one default, and order them. Product names, descriptions, categories, pages and blog posts can all carry per-locale translations.
Countries
You can control where a storefront sells using its country rules:
- All — open to every country (default).
- Allow — buyers only from a chosen list of countries.
- Deny — every country except a chosen list.
The storefront enforces this at checkout when the buyer selects their country.
Customer login realm
Every storefront has a customer login. By default all your storefronts share one universal customer pool, so a customer who signs up on one storefront is recognized on the others (the model used by large marketplaces with regional sites). You can instead group specific storefronts into a shared realm, or isolate a storefront so its customers are separate. See Customers & Accounts for details.
Analytics and tracking
Each storefront carries its own web-analytics and advertising configuration, including Google Analytics 4, Google Tag Manager, Google Ads conversion tracking, and the Meta Pixel with domain verification. ZingaShop also supports server-side conversion tracking (Meta Conversions API and the GA4 Measurement Protocol) for more reliable purchase measurement, plus a free-form area for additional providers such as TikTok, Pinterest, and analytics tools.
Managing multiple storefronts
Because catalog, inventory, customers and most commerce rules live at the account level, adding a storefront is mostly about presentation and market settings: a domain, a currency, a locale, tax rates and shipping methods for that market, and content. A single product can be assigned to several storefronts, made visible or hidden per storefront, and even priced differently on each without duplicating the product.
You manage storefronts in the Zingasuite portal at https://console.zingasuite.com. Storefronts and their currencies, languages and tax rates can also be managed through the public API, covered in the Developer API Reference chapter.